CPA is an acronym for Cost-Per-Acquisition. It’s an online advertising payment model where the advertiser pays for a specified action. The action is generally a form submission.

This method is used by merchants to acquire leads for their product or service. It may be as simple as the customer typing their zip/postal code or email address into an online form and submitting it by clicking a button.

Advertisers usually pay publishers between seventy five cents and two dollars each submission. Advertisers are willing to pay much higher amounts on forms with more fields to fill out. Of course, the more form fields there are to fill out the harder it is to get the customer to do it.

Below is a screenshot example of a CPA email submit offer. This offer would pay $1.35 for each email address submitted.

In 2007 a guy by the name of Gauher Chaudhry came out with what I believe was the first home study course that teaches CPA marketing. It was called Pay Per Click Formula. I purchased the course at that time and have done very well with it even though, as always, I was working on three projects at once.

Anyway, the course consisted of six DVD’s and six study guides and it showed all of the tricks and techniques that Gauher was using to make six figures per month with CPA marketing. Now, of course I didn’t make anywhere close to that but some if his students did, in fact, some are now making even more money than Gauher.

Well, as with most techniques in Internet marketing, the methods Gauher was teaching and using started to become obsolete. He’s a smart guy so he was able to adapt to the changes and has managed to stay on the cutting edge of what’s working in CPA marketing right now. So for the last several months Gauher has been developing an upgrade to the original course and it’s called Pay Per Click Formula 2.0. The new course will be at least three times the size of the original.

I was a beta tester for PPC Formula 2.0 so I’ve written up a detailed review. If you would like to find out more about CPA marketing you can read the review here…

Pay Per Click Formula 2.0 Review.

There is also a link on that page that leads to a free report that Gauher just completed and it gives you a great overview of what CPA marketing is all about. This report alone is enough to help you decide if you want to pursue CPA marketing or not.

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