Posts Tagged ‘gauher chaudhry’

CPA is an acronym for Cost-Per-Acquisition. It’s an online advertising payment model where the advertiser pays for a specified action. The action is generally a form submission.

This method is used by merchants to acquire leads for their product or service. It may be as simple as the customer typing their zip/postal code or email address into an online form and submitting it by clicking a button.

Advertisers usually pay publishers between seventy five cents and two dollars each submission. Advertisers are willing to pay much higher amounts on forms with more fields to fill out. Of course, the more form fields there are to fill out the harder it is to get the customer to do it.

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